·       Encouraging positive body image is not profitable. Our imperfections are always stressed by advertisers in order to create a need for their products and services. 

·        Size is a political issue. Women are encouraged to be hungry and to apologise for their uncooperative body as a means to disempower them and divert them from attending to more pressing social problems.

·        Physical perfection is the contemporary goal.   It is advertised in the name of health, but is often at the expense of our physical and psychological well-being.

·        Curves are sexy and feminine.   We should not have to apologise for them.  Those who are naturally without curves should not have to surgically implant them. 

·        We were meant to be a range of sizes, heights, and proportions.  Your unique individual shape is not a compilation of figure flaws.  Ignore the media message that there is one version of physical beauty.  It is purely a question of fashion and has nothing to do with health. 

·        Join the campaign against dieting.   In the long term, dieting leads to weight gain.  We are assured that the next time it will be different, that the problem is with our lack of willpower, not with the inherent flaws in altering eating patterns for life.  It is a lucrative business to lead people to believe that they can work against their genetics, their personality and their lifestyle.   The inevitable failure means that they will be locked into pursuing the unattainable for life. 

·        Our road to nirvana is not through our eating habits.  At best we have lost the right to enjoy food.  Food has become either virtuous or sinful.  At worst it has led to disordered eating, from overeating, binge and comfort eating, to bulimia and anorexia. 

·        Take a moment to examine some food and diet misconceptions.   It is time to feel good about our bodies, to nurture our bodies, and to work with our physical form, rather than punishing ourselves for not conforming to the media imagery that is unattainable for 99% of the population. 

We need to reclaim the right to enjoy varied and social eating without guilt, and to exercise for enjoyment and wellbeing, not weight loss.

Too many people's lives have been affected.  It is time for change.